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​SCHOOL PROJECTS

These are some small projects I worked on at university.

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​International Marketing Magazine

Brief:

"Looking for new overseas markets for the Ellie brand".

​My roles: 

  • Analyzed information regarding the Ellie brand, its competitors, current market trends, and a potential international market.

  • Worked with team members to generate ideas for the 4Ps strategy.

  • Designed visual content for a magazine.

​​"Make Your Viral" Digital Marketing Competition 2019

Brief: 

Created a digital marketing plan for MakeMyHome's HOBU collection. It is a company that offers minimalistic home décor products and living space solutions.

​My role: 

  • Guided a team in the development of original concepts for a brand new collection.

  • Was responsible for producing the campaign's social media content.

Achievement: Top 15 of the competition

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POSM Design for Dragon Juice

Assignment: Design POSM for brand awareness

My role:

  • Considered an appropriate name for the product

  • Visualized and illustrated logo

  • Design all of the materials, including the brochure, flyer, and packaging.

​TVC: Elise Brand

​International Marketing Course | Midterm Group Project 2021

My role:

  • Primarily developed the idea for the video script

  • Was in charge of the video editing

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